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Thanks. ——————————————————————————– Bill Day, Tremor Video, Inc. – CEO  ——————————————————————————– Yes, thanks. It’s Bill Day. We have not. In fact, I think it’s worth talking about just a second, because I know that it’s been a topic of conversation. Essentially, this is one of the places where video and display are very, very different, and header biddings come along — header bidding is the idea that publishers can, in essence, offer up a quick peek at their inventory in a way that sort of sits in front of the exchange or the programmatic RTB trading. And they’re doing that because it provides the publishers with a degree of transparency control and ability to manage demand that is useful in display, where CPMs are much lower and there are — sellout is lower, and latency — I think there’s just a general feeling of latency, meaning slower page loads based on particular ad loading, aren’t that big a deal. Those are all — and video is very different, as we’ve said. The CPM is much higher, and sellout will roll much higher at those higher CPMs, and latency and user experience is a much bigger consideration by the publishers. I think that sort of tracks the external environment.
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